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Like most cause related marketing programs, the partners will evaluate the relationship after World Children's Day to determine whether and how they wish to determine whether and how they wish to proceed further. A key to our success at the Komen Foundation is that we collaborate with a variety of organizations to provide creative ways for people to make a difference in the fight against breast cancer," said Cindy Schneible, vice president of cause related marketing and sponsorship at the Komen Foundation. Kaplan noted that it appears more corporations are supporting education in ways that don't show up as charitable contributions, utilizing cause related marketing and sponsorships. |
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