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Xiang Bing, the dean of Beijing's Cheung Kong Graduate School of Business, told the conference that Chinese companies were already going down that path. Xiang Bing, dean of the Cheung Kong Graduate School of Business in Beijing, says Huawei's success shows mainland firms how "you can make a jump and be a big player. 95 Hardcover HC427 Zeng (strategy, Cheung Kong Graduate School of Business, Beijing, China) and Williamson (international management and Asian business, INSEAD, Fontainebleau and Singapore) examine how Chinese companies are using cost innovation--the strategy of using Chinese cost advantage in radically new ways to offer customers around the world dramatically more for less--and are challenging the rules of global competition in the process. |
Cheung Kong Graduate School of Business |
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