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Now in an updated second edition, Being Direct: Making Advertising Pay presents the wisdom and practical experience of advertising legend and direct marketing pioneer Lester Wunderman, perhaps best known for his guidance behind the ubiquity of the American Express card, the creation of the Columbia Record Clob, and the well-known L. With support for CLOB and BLOB data extraction, this FACT version will definitely add lots of value and return on investment in high-volume ETL operations. Additional features include enhanced support for the BLOB and CLOB SQL data types and support for the new Java Standard Edition Service Provider, a connection status API, and the new prepared statement pooling API. |
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