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CoBAM |
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The FTC will likely not investigate every CoBAM with a fine-tooth comb as it has with Covisint, but if antitrust issues are raised by members or rival exchanges, state regulators (and potentially the FTC) are sure to take an interest until the state of the B2B marketplace matures and is better understood by regulators. In fact, many corporations now seem ready to test the marketplace waters, if they have not already begun to navigate them by joining dot-com marketplaces, or founding CoBAM and/or private marketplaces. 0, and touted its joint i2 (a)/Ariba win of Transora, a CoBAM (Consortium of Brick-And-Mortar players) formed by more than 50 leading consumer products companies such as Coke (a), Hershey, and P&G. |
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