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We want students to understand [business] is not about making money and sailing off on your yacht," says David Bloom, associate dean and chief communications officer. The recent brand tracking research revealed that, following the brand campaign, more consumers in our target markets recognize Zurich as an insurance provider, understand what we do and what makes us different," said Arun Sinha, Zurich's group chief marketing and communications officer. With help from her paramour, Riza, a World Bank Senior Communications Officer for the Middle East and North Africa Regional Office, reportedly received a $60,000 pay increase, taking her salary to $193,000 per year. |
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