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The bull of health plans' business remains in managed care, and they realize that when they do a consumer-directed strategy that it's not a narrow, new consumer-directed health plan or a high-deductible health plan strategy, but it's about the entire company and how what's traditionally been a B2B [business-to-business] company makes the transition to a B2C [business-to-consumer] company with a two-step sale through the employer to the individual," Knott said. Destiny Health's innovative consumer-directed health plan is designed to make people healthier and enhance and protect their lives, by balancing comprehensive health insurance coverage with incentives that motivate active participation in health care and reward healthy behaviors. We expect to see solid strategies to realize consumer-directed health plan potential, initiatives to ramp up and fine-tune Medicare Part D plans, and consolidation moves. |
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