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Attila Kelemen, a longtime brand strategist who has worked at Landor and iCrossing, says this type of scenario planning reminds marketers that they must plan for a future in which "customers are truly liberated," alluding to the way consumer-generated media is storming the gates of traditional media. Intelliseek's BrandPulse Internet solution, used by more than 60 corporate clients and brands and receiving growing attention from industry analysts, finds and analyzes consumer-to-consumer discussion, or consumer-generated media (CGM), in publicly available online consumer message boards, discussion forums, and direct company feedback. In synch with the Participation Age, FanLib's community-driven online experiences produce consumer-generated media that is ready for the marketplace. |
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