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XMOS
(redirected from Cross Media Optimization Studies)

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AcronymDefinition
XMOSCross Media Optimization Studies (Interactive Advertising Bureau)
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10, 2003 Today, the Interactive Advertising Bureau (IAB) released new research results from the latest of its Cross Media Optimization Studies (XMOS) based on advertising campaigns from Kimberly-Clark's Kleenex(R) Soft Pack tissues and Colgate-Palmolive's Colgate(R) Total(R) toothpaste.
New Cross Media Optimization Studies -XMOS- From Kimberly-Clark and ... by Business Wire
The IAB Board of Directors has been the source of the new energy and enthusiasm which has permeated the industry in the past year, enabling our staff to create and implement groundbreaking initiatives like the Interactive Branding Campaign, the next phases of the incredibly important Cross Media Optimization Studies, and a host of other programs.
IAB Elects New Members to Board of Directors; Leadership Continues to ... by Business Wire
 
 
 
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