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To make informed advertising decisions, retailers must know how a given product promoted through a given online channel contributes to Gross Profit (GP), customer Life Time Value (LTV), and even Gross Margin Return on Inventory Investment (GMROII). Businesses can perform detailed analysis to determine the true ROI for Web-based campaigns, identify the critical success factors for each type of campaign and tie visitor acquisition to customer Life Time Value (LTV). |
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