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The Brand Keys Customer Loyalty Index is an annual syndicated study that examines the degree of loyalty consumers exhibit toward brands. Benchmarks are available for the Net Promoter[R] Score (NPS), the Satmetrix Customer Loyalty Index (CLI), Likelihood to Recommend, and Overall Satisfaction. Brand Keys Customer Loyalty Index, the basis of the 2006 Brandweek Customer Loyalty Awards powered by Brand Keys, determines (95 percent confidence level) which products and services people will buy in the coming 18 to 24 months. |
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