DGJGDubai Gold & Jewellery Group
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The DGJG has been conducting daily draws at Deira Gold Souk and granting gold prizes since the start of DSF.
The winner gets to collect the prize at the DGJG office the next day against submission of his part of the coupon.
Laila Suhail, CEO of Dubai Festivals and Retail Establishment, commends the many initiatives of the DSF and DGJG, and says that "this excellent initiative by the DGJG to offer specially minted Expo 2020 Host City Dubai gold coins is timely and yet another sign of the strong collaboration between the government sector and private sector.
DGJG is committed to sustain Dubai's status as the 'Jewellery destination of the world' through its various activities.
On the extension, Tawhid Abdullah, the chairman of DGJG, said: "We are as excited as the enthusiastic jewellery shoppers who are looking forward to winning a whopping 40kg of gold and 8 carat solitaire diamonds in the mega raffle draws.
DGJG chairman Tawhid Abdullah Abdullah said the chain, known as the Dubai Celebration Chain in line with the DSF's 20th anniversary theme - "a journey of celebration".
After an overwhelming response by shoppers this DSF, the DGJG reported a 25-30 per cent increase in gold sales within the UAE.
And in order to further support this demand, DGJG had offered to double the chances of winning for those who bought diamond jewellery, pearls or watches, hoping to promote the sales for precious stones during DSF as well.
Thanks to DSF 2015 we are seeing a good start to the year; our DSF promotion offers customers the chance to win a total of 100 kilos plus we have also helped create the 'world's longest handmade gold chain' in association with DGJG which has also received the official certification from the Guinness Book of World Records.
The chain can be collected at all participating retail outlets or the DGJG kiosks exhibited at Al Ghubaiba, Deira Gold Souk, Dubai Mall, Global Village, Lamcy Plaza, Lulu Qusais and Oasis mall.
This year, we hope for an impressive sale season as the gold price is at very affordable levels," said Tawhid Abdullah, chairman, DGJG.
Biju Joy, general manager of DGJG said: "The workshop was an excellent opportunity for Dubai's gold merchants to understand the various strategies they can adopt to manage gold price risk using the DGCX platform.