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A spokesperson for DJG insisted the title had been profitable and the move was made because of coverage concerns. Advertising industry pundit, Steve Greenberger, Senior Vice President, Chief Marketing Officer at DJG Marketing, points out that "The potential of a product such as Power Metrics is exciting for the media industry. 172 PRIMEDIA ------------------------------------- 128 Hearst --------------------------------- 112 Conde Nast ---------------------------- 95 Meredith ------------------------ 72 Hachette ------------------- 62 (millions) Source: 2003 Spring MRI; Audience shown is the gross sum of MRI measured readership for each company's magazines and DJG estimates of unmeasured magazine readership based on industry norms. |
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