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The Direct Marketing Association (DMA; New York) has begun the publication of "InMarketing," a new monthly magazine that replaces the DMA's quarterly "The DMA Insider," with an October issue. Seminar participants will receive a 200-page workbook and CD with presentations and background material--plus free copies of the Excel-based DMA Online Strategy Model and the DMA Online Marketing Model. The Tritec 2000 dynamic mechanical analyzer provides basic DMA measurements with the added capability of exploring the effects of fluids and humidity on the mechanical properties of materials. |
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