DSFODeputy Senior Fema Official (FEMA)
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DSFO has received reports from airline representatives that the package has so far been extremely popular with families not only from neighbouring GCC countries and Iran, but also from the United Kingdom, Germany, Russia, South Africa and the Indian sub-continent.
Over 30 spas all over the city have collaborated with DSFO to offer refreshing and relaxing spa treatments to visitors, who can choose from specialized treatments to discount packages.
DSFO general co-ordinator Ibrahim Saleh said: C[pounds sterling]The eleventh edition of the summer extravaganza promises to be the best ever as we expect an 8-10 per cent increase in visitors and 20-25pc increase in expenditure compared with last year.
This is a great initiative bythe DSFO and a huge opportunity for the shopping component to grow exponentially.
5 million visitors with an overall spending crossing the AED 4 billion mark, up by 25% from 2007, said Laila Suhail, Chief Executive Officer, DSFO.