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References in periodicals archive ?
Diffusion of innovations theory provides the foundation for this article and we begin by discussing its principles, followed by an explanation of its use in evaluating mass media campaigns.
With a clear antecedent in Ryan and Gross' (1943) study about the diffusion of hybrid corn in Iowa, the main purpose of the diffusion of innovations theory was to study at what pace and through what channels ideas, behaviors and attitudes disseminated in any given social context.
Everett Rogers' diffusion of innovations theory: Its utility and value in public health.
Using a theoretical framework, such as Rogers' theory of diffusion of innovations, provides a mechanism for studying knowledge movement, or diffusion, among practitioners.
Simons-Morton and colleagues (1997) have advocated the use of diffusion of innovations theory in prevention of alcohol, tobacco and drug use.
15,16) Covington studied uptake of fluoride guidelines among practicing dental hygienists in northern British Columbia (15), and Finley-Zarse and her colleagues used diffusion of innovations as the theoretical framework to describe the demographics of adopter categories in her study of computer-based information gathering behaviours among US dental hygiene educators and practitioners (16) Rogers has defined an innovation as an idea, object, or practice that individuals perceive as new.
The diffusion of innovations model offers many valuable insights into how the process, from observing a need to developing and adopting an intervention, can occur.
Organizational theorists have studied the diffusion of innovations among organizations (e.
The diffusion of innovations is then taken more overtly into the realms of market and consumption.
In addition, the diffusion of innovations such as zero radius riding mowers will boost gains, as some consumers seek to minimize the amount of time and effort needed in yard work.
This is done in terms of Everett Rogers' analysis of the diffusion of innovations.
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