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Harzing concludes that specific dimensions of culture rather than a composite index may be important to firms and that other distance measures as well as culture should be taken into account in entry mode work. 114) Triandis acknowledges that the individualism and collectivism dimensions of culture define the most important differentiating factors between groups or societies, and most of his work focuses on these categorizations. In the next section, dimensions of culture are presented, with specific attention to sample scenarios to illustrate each point. |
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