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DTCA
(redirected from Direct-to-consumer advertising)

    Also found in: Wikipedia 0.03 sec.
AcronymDefinition
DTCADefect-Tolerant Computer Architecture
DTCADirect-To-Consumer Advertising
DTCADwell-Time Code Acquisition
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? References in periodicals archive
When the learned-intermediary doctrine was developed [in 1925], direct-to-consumer advertising of prescription drugs was utterly unknown.
Learned-intermediary doctrine rejected in West Virginia by Jablow, Valerie / Trial
Critser's history of the rise of direct-to-consumer advertising is rich, insightful, often wry, and filled with enterprising reporting.
Ill informed: how drug companies convince Americans they're sicker ... by Brownlee, Shannon / Washington Monthly
Topics include outcomes evaluation of new products, programs and services; medication adherence; direct-to-consumer advertising of prescription medications; disease state management; health systems reform; drug marketing; medication distribution systems; web-based pharmaceutical/medical services; drug commerce and re-importation; and health professionals workforce issues.
Elsevier (New York) has launched "Research in Social & Administrative ... by Business Publisher
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