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DTCA
(redirected from Direct-to-consumer advertising)

   Also found in: Medical, Wikipedia 0.01 sec.
AcronymDefinition
DTCADirect-To-Consumer Advertising
DTCADutch Tax and Customs Administration (Netherlands)
DTCADiabetes Treatment Centers of America (diabetes treatment network; various locations; now American Healthways)
DTCAD Trust Certifikacna Autorita (Slovak: D Trust Certification Authority)
DTCADwell-Time Code Acquisition
DTCADefect-Tolerant Computer Architecture


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What's more, "real spending on direct-to-consumer advertising increased by 330 percent from 1996 to 2005.
In December 2005, CanWest MediaWorks mounted a legal challenge against Canada's prohibition of direct-to-consumer advertising of prescription drugs.
In a recent analysis of TV direct-to-consumer advertising, researchers found that most ads (82%) made factual claims and rational arguments for a particular product, but very few described causes, risk factors, or prevalence of conditions treated by the drugs.
 
 
 
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