cable industry's leading pay-TV distributor while extending its brand both to the satellite direct-to-the-home
and hospitality industries.
Grolier's direct-to-the-home business provides access to millions of parents of children under age 6 who Scholastic can transition to Scholastic's 6-12 products as they mature.
Internet Strategy: The addition of Grolier's $270 million direct-to-the-home business will significantly advance Scholastic's Internet strategy to provide educational materials and Internet-delivered home-learning services purchased by parents at home to improve their children's learning.
Named "TVN Solomon International," the venture will combine SIE's international relationships, marketing muscle and foreign programming capabilities, with TVN's unique pay-per-view experience, technology and know-how, to implement direct-to-the-home pay television programming and delivery systems in the existing and newly emerging world markets.
TVN owns and operates an eleven channel PPV satellite television network, transmitted direct-to-the-home in the U.