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But FEMSA saw that the marketing strategy put Brahma on a collision course with FEMSA's brands in the United States, mainly Sol, Tecate, and Dos Equis. Another idea is to combine European beers with other imports such as Red Stripe from Jamaica; Asahi, Kirin and Sapporo Draft from Japan; Tsingtao from China; Tecate, Corona and Dos Equis from Mexico; Club from Ghana; and Gulder and Harp from Nigeria. Heineken USA is also the exclusive USA importer for the Tecate, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. |
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