Yeah, this guy is definitely the GOAT, and someone, anybody, would have to love sitting down with him and knocking back a few Dos Equis
Meanwhile, the company's Dos Equis
brand is rolling out the Taste Adventure All Summer campaign this month to leverage the overall growth of Mexican Imports and the rising popularity of beer served in cans.
has launched a comprehensive marketing program to celebrate Cinco de Mayo, including national TV advertising, media partnerships and a national sweepstakes.
right arrow] Blue Moon [right arrow] Corona Extra [right arrow] Corona Light [right arrow] Dos Equis
[right arrow] Modelo Especial [right arrow] Pabst Blue Ribbon [right arrow] Pacifico [right arrow] Shiner Bock [right arrow] Stella Artois [right arrow] Yuengling
Brand Supplier Award Total Modelo Especial Constellation Brands 19 Dos Equis
Heineken USA 16 Stella Artois Anheuser-Busch InBev 13 Pacifico Constellation Brands 12 Corona Extra Constellation Brands 12 Corona Light Constellation Brands 12 Yeungling Lager D.
9 billion agreement to buy the Mexican company Femsa, which owned the Dos Equis
, Tecate and Sol brands.
An example I highlight in Romancing the Brand is a case study of Dos Equis
and their "Most Interesting Man in the World" marketing campaign.
The company's brand portfolio spans over 250 regional and local champions, including Amstel, Desperados, Dos Equis
, Primus, Sol, Star, Strongbow, Tecate and Tiger.
The 'Baby' hitmaker, who is 2 years under the legal drinking age, was spotted with a bottle of Dos Equis
Maxim presents: the Dos Equis
Masquerade at Andaz San Diego will take place Thursday, October 31 between 9 p.
In Heineken USA's case, heavy advertising of its flagship Heineken Lager brand and the Dos Equis
brews from Mexico spur beer drinkers to trade up.
Tecate, along with Dos Equis
(also distributed by Heineken) has cross-cultural appeal.