EMGBEspace Musical Gaston Baudry
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In the MGB (Perugini & Bagozzi, 2001) as well as in the EMGB (Perugini & Conner, 2000), it has been suggested that the TPB determinants influence intentions indirectly through their effect on desires.
Overall, these results confirm the prediction of the MGB and the EMGB that individuals' desire is the most immediate predictor of behavioral intention.
Using meta-analytic structural equation modeling, we tested an integrated model of El based on the MGB and the EMGB and identified the mechanism through which the different determinants are related and together affect EL The results show that the TPB determinants as well as perceived feasibility particularly influence EI through perceived desirability.