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As far as Research Alert and EPM's other targeted marketing newsletters, "The Advertising Research Foundation and ESOMAR serve those segments with conferencees, as do the for-profit conference companies. Research Conference Report (RCR) summarizes the best presentations made at market research conferences held around the world, including meetings of the American Marketing Association, the Advertising Research Foundation, ESOMAR and other public and private conferences. This year ESOMAR gave its inaugural award for best conference paper to three Australians who likened the marketing industry's preoccupation with brands to a worn out, struggling heart, and suggested that a new customer-centric vision for business is the equivalent of a heart transplant. |
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