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ELM |
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Prevalent marketing models such as the Schramm Model of Communication, the Elaboration Likelihood Model and Porter's Competitive Strategies are also analyzed. In fact, this process can be understood through the Elaboration Likelihood Model (ELM) of persuasion (Petty and Cacioppo, 1986). The Elaboration Likelihood Model is perhaps the best-known and most influential model of attitudes. |
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