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Over the last year, Contec's Hornet has been tailored to meet the demands of this emerging business model in the Chinese marketplace. An emerging business model is for companies to work in both informal and formal alliances leveraging each other's brand/product messages to access and influence new markets or applications for their products. That's a small example of the cultural adjustments that have been going on as Lloyd's tries to wrap its traditions around an emerging business model that is centuries removed from the market's origins. |
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