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With more than 9,000 software publishing customers in more than 150 countries, element 5 has developed a huge database of end user information and will now offer a consultancy service advising clients on who to target--offering customer intelligence that can be used to identify marketing and cross selling opportunities. Additionally, the two companies have completed integration between Apropos' Multimedia Interaction Management solution and the Blue Martini Customer Interaction System's Call Center module to help improve the delivery and use of end user information for contact center agents. The demonstration illustrates XAM's ability to protect end user information from technology lock-in by decoupling storage systems from data applications. |
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