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For tasks never measured, the task in the same work area most similar to the unmeasured task was identified with the assistance of long-term employees; the exposure value for the measured task was entered into the TEM for the unmeasured task. The notorious flop of Internet banner advertising proved that placing a message in front of tens of millions of eyeballs doesn't necessarily equal exposure value. Inspection of Figure 4 reveals that one point lies at a higher exposure value with respect to the others. |
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