FSRQFlat Spectrum Radio Quasar
FSRQFinancial Services Reputation Quotient (Harris Interactive)
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The FSRQ provides a powerful benchmarking tool for financial services companies that need to understand public perceptions as a first step in their efforts to improve service, maintain customer loyalty, and compete in the marketplace.
The overall FSRQ scores and rankings for all 40 companies are as follows:
The FSRQ measures corporate reputation by examining how key stakeholder groups -- the public, consumers, general investors, corporate employees, boycotters, and those who are concerned about their privacy -- perceive financial services companies based on 24 attributes classified into seven dimensions of reputation:
Each of the 40 companies measured in the FSRQ was rated by at least 334 U.