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FUBU |
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As Shortal sees it, well-heeled suburban Caucasians who shy away from the urban labels FUBU and Sean John crave a brand that's targeted to them. Ecko, FUBU, Mecca, Enyce, Phat Farm, and everyone else blew past him because his marketing--and designs--suck. Today's youth of color are under surveillance by a law enforcement establishment that sees FUBU clothing, Adidas sneakers or spoken slang as potential markers of gang activity. |
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