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With the DigitalContainers system, sellers of electronic content can take advantage of a powerful distribution channel - the friend-to-friend, coworker-to-coworker network - while retaining control over the information. This friend-to-friend advertising component brings a viral element to an advertising campaign that is budgeted at more than $30M over the coming year and includes TV, radio, and print. An example of what Red Sky refers to as friend-to-friend marketing, MoodMaker transports users to lush Napa Valley in growing season, golden Shenandoah Valley during harvest time, and a snow-glittering St. |
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