GAMISGraphic Arts Marketing Information Service
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The GAMIS study supports DMA's finding and revealed that over the last five years, direct mail volumes and expenditures have continued to grow despite the Internet and even despite some weakening in consumer response rates.
Contact Jamie Erdman at GAMIS at (703) 519-8144 for more information or to place an order.
Kip Smythe will serve as president of the new organization, and former GAMIS executive director Jackie Bland will serve as managing director/secretary.
For more information on the study, or to become a GAMIS member, contact Jackie Bland, GAMIS executive director by telephoning (703) 519-8179.
Held at the GAMIS 34th annual meeting in Santa Fe, NM at the end of June, the elections resulted in the following appointments: president, Kathren Kneer, International Paper; vice president, Vincent Naselli, Agfa Corporation; secretary/treasurer, Wayne M.
According to GAMIS, the increase in direct mail activity will not necessarily result in proportionate increases in the consumption of paper, envelopes, printing and postage since nearly half of direct mailers intend to increase their use of self-mailers.
This new study published by GAMIS focuses on non-impact printing, and specifically on production devices capable of variable data printing.