GEMBGeneral Electric Money Bank (Irvine, CA)
GEMBGeorge Elkins Mortgage Banking (Los Angeles, CA)
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GEMB achieved a very sound 8% ROA for 2010, as improved asset quality
GEMB is predominantly funded by the parent: around 70%
devices of both GEMB account holders and all other customers carrying
cards]" GEMB will "collect personally identifiable information