In order to ensure the utmost service to its GCC visitors, the GNTB
focused on producing specialised informative material in Arabic.
According to the GNTB
, the number of European travelers in the age group of 15-34 years visiting Germany increased by 8.
Germany will host fewer tourists this year as the economic crisis crimps business trips and short breaks, the GNTB
national tourism board said.
They are becoming an ever more important target group, especially as domestic tourism will be increasingly affected by demographic change," said Petra Hedorfer, chief executive officer of the GNTB
The main objective of the GNTB
eV is: positive image as a travel destination Germany and promotion of visitors to Germany.
Speaking at the opening Petra Hedorfer, chief executive officer of GNTB
said: "The GTM is the biggest event of the year for Germany's inbound travel industry and is extremely important in terms of international marketing.
The GCC region continues to represent one of the top source markets in the German tourism industry and the latest figures demonstrate that the popularity of Germany as travel destination is growing," said Antje Roeding-Boudier, director of the Marketing & Sales Office for the Gulf Countries at the German National Tourist Office (GNTO) in Dubai, the local affiliate of the GNTB
for the GCC countries.
will contract out marketing and press services in Finland in 2 modules as lots.
And with the increasing popularity of health and wellness tourism in Germany, the GNTB
is also vigorously promoting this sector in its 2011 marketing campaign.
The main focus of the consumer-oriented strategy is the positioning of the market-specific GNTB
With this itinerant promotional tool, we aimed at combining and highlighting in the Arabian Gulf the traditional as well as the innovative pillars of the German travel industry" said Antje Roeding-Boudier, director of marketing and sales for the Gulf Countries at GNTB
Ultimately, we want to whet their appetite to holiday in Germany, said GNTB
executive board chairperson Petra Hedorfer.