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For their favorite books, CEOs listed, in order, Good to Great by Jim Collins, The Bible, Atlas Shrugged by Ayn Rand, The World is Flat by Thomas Friedman, and How to Win Friends and Influence People by Dale Carnegie. In Good to Great, Collins reminds us that "technology by itself is never a primary cause of greatness" and that organizations "motivated by fear of being left behind" are destined for mediocrity rather than greatness. Whether you are building a program or maintaining one, Jim Collins' book on Good to Great might be the most important book you will ever read. |
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