With early access to the powerful authoring technology of Scenarist Workgroup and the top-quality encoding of CineVision HD, Sonic's HDAA
members are positioned to 'hit the ground running' as HD launches unfold around the globe," said Richard Linecar, vice-president of professional European operations at Sonic.
The Richards Group and the HDAA
will break new advertising in October including TV, radio, print, outdoor and point of sale materials.
Sonic's relationships with consumer electronics companies, studios and creators makes the company ideally suited to found and lead the HDAA AG with new tools, resources and opportunities," said Richard Doherty, Research Director for the Envisioneering Group.
HDAA and HDAA AG members have access to evaluation software to test content for standard and advanced playback modes.
We are extremely pleased to welcome Abbey Road Interactive into the HDAA.
Membership in the HDAA will enable us to better our understanding of the new formats in order to produce high-impact titles making full use of the system's capabilities.
Our ability to begin producing real, playable discs that take full advantage of the interactive potential of iHD and BD-J is a huge milestone that underscores the value of our HDAA participation and lets our clients know that we will be ready for them when they need BD or HD DVD.
The tools are updated as format specifications are finalized and feedback from HDAA members is incorporated into the interface and workflow design.
training sessions covered the use of Sonic's high definition production tools delivered to HDAA
members in August and September, including the timeline-based HD DVD Advanced Content Multiplexer and the HD DVD Advanced Content Player, which comprise the world's first toolset for creation and emulation of HD DVD 1.
By providing the first available tools to take advantage of HD DVD's interactive potential, Sonic will help jump-start title production, allowing HDAA
members to begin preparing now for the upcoming HD DVD launch.
We pride ourselves on being leaders in DVD title development, and with these new tools from the HDAA
-- as well as the inside information they provide -- we'll be able to maintain our cutting-edge position as the market expands to include HD formats," said Michael Becker, Managing Director of Trierweiler, Germany-based CD & DVD premastering and duplication facility, Skywalk Mastering GmbH / Imagion AG.
Building on Sonic's leading role in DVD authoring solutions and its close, long-standing ties to Hollywood and the consumer electronics industry, the HDAA
will increase momentum for successful introduction of the formats, ensuring the timely availability of quality titles by providing members with exclusive access to key information, HD-enabled tools and comprehensive training.