HECNAHousewares Export Council of North America (International Housewares Association; Rosemont, IL)
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The barrage of questions came during a panel discussion at the third annual meeting of the Housewares Export Council, or HECNA, in Chicago last month.
HECNA, which provides export assistance for members of the International Housewares Association, sponsors the forum for members interested in international sales.
HECNA is a special, export-focused group of members of the National Housewares Manufacturers Association.