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CEOs are fond of saying that people are their companies' most important assets, yet when they start thinking about layoffs, many sacrifice the strategic value of people and intellectual capital to short-term financial tactics," said Diane Tunick-Morello, Gartner vice president and research director, "People and intellectual capital form the heart of business growth and success. Communication, the heart of business, is the most important of all entrepreneurial skills. Each case study examines in detail the company's branding, advertising, pricing and merchandising strategies, as well as the corporate strategy of Danone, which puts health at the heart of business. |
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