ICBINB

(redirected from I Can't Believe It's Not Butter)
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AcronymDefinition
ICBINBI Can't Believe It's Not Butter
References in periodicals archive ?
In order to support the brand's growth, I Can't Believe It's Not Butter has continued to actively engage with shoppers via a range of marketing activities which reflect the brand's fun personality; an April Fools print ad campaign which ran earlier this year informed shoppers that the packs would be re-branded to simply read 'It's Butter', thereby providing some light hearted engagement and maintaining consumer loyalty.
I Can't Believe It's Not Butter is also currently supporting Asda's Tickled Pink campaign by giving packs a very chic - and very pink - makeover, with packs being on shelf from 17th September.
Much of the brand's continuing success can also be attributed to last year's reformulation; consumer research conducted afterwards revealed that shoppers felt I Can't Believe it's Not Butter tasted more buttery than before and as a result, consumer purchase intent was also stronger.
But now, Unilever's I Can't Believe It's Not Butter is back.
Unilever will be hoping the clamour to bring back I Can't Believe It's Not Butter will help reverse declining sales.
Unilever says it is "delighted" that I Can't Believe It's Not Butter has been relisted, but declined to comment further.
Melt the I Can't Believe It's Not Butter in saucepan and fry onion until soft.
Asda delisted I Can't Believe It's Not Butter as part of its Less is More initiative, which sought to cut down product duplication.
Customers recently asked us to relist I Can't Believe It's Not Butter, we listened and have reintroduced it at an unbeatable value.
Some--like I Can't Believe It's Not Butter Spray--are fat-free not just because you use so little, but because they have about as much water as oil.
Brand manager Anthony Wilkinson said the promotion would appeal to I Can't Believe it's not Butter consumers because they were "driven by family responsibilities when making their purchases".
The content-rich WAP site features noted actor and pitchman Fabio, in the I Can't Believe It's Not Butter [R] aKitchen of Love,' which was originally developed for online audiences.