INOAInternational Norton Owners Association (Motorcyclists)
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That may be a thing of the past now that L'Oreal Paris has brought out INOA, an odourless hair colour that is ammonia-free so it is less damaging for your hair and kinder on your scalp.
INOA is definitely a step forward in the world of permanent hair colour and is perfect for those who hate the smell of hair colour and are worried about the effects of ammonia on their hair.
New patented formulas and advances in packaging have appeared throughout the years, most recently marked by the introduction of INOA (Innovation No Ammonia), an ammonia-free hair dye formula that works just as well as traditional hair dye, but without the ammonia odor associated with those formulas.