In 1987, the British Standards Institute relaunched BS5750 (first launched in 1979), following the adoption of the international standard ISO9000.
He has helped many companies achieve ISO9000 and his expertise equips him with sound knowledge of the merits and pitfalls of registering for ISO9000/BS5750.
As a concluding remark, I will use comments of owner-managers who participated in the latest Small Business Research Trust survey seeking to establish the relationship of BS5750 -- now ISO9000 -- by small firms.
This article will provide a brief background on ISO9000, describe the current trends with respect to it, and develop its implications for managers, with particular emphasis on those for marketing.
First promulgated in 1987 by the International Organization for Standardization (ISO), four years later ISO9000 was well on its way to becoming the de facto--and in some instances, the de jure--approach to quality in Europe.
More specifically, how does ISO9000 relate to other quality systems, and what is an appropriate role for marketing in an activity that has long been the province of manufacturing?
Briefly described in figures throughout the article, ISO9000 stipulates the quality system requirements necessary to ensure meeting stipulated requirements in varying situations.
The five standards that collectively make up ISO9000 are described in Figure 1.