is a leading marketing association for technology, communications, and professional services providers.
study will query decision-makers at Fortune 1,000 enterprises to measure the impact of service marketing initiatives of leading original equipment manufacturers, system integrators, value-added resellers, and professional services firms.
Robert Johnson, vice president of advisory services, ITSMA
, One Militia Dr.
8220;The “A's” are twice as likely to be working directly with the CEO and CFO, and 50 percent more likely to understand what these senior executives care about,” stated Julie Schwartz, senior vice president of research and thought leadership at ITSMA
Wipro's submission included all the key elements that make for a winning entry, especially around how they integrated their social and traditional channels to increase interaction and relevance with clients," said Dave Munn, President and Chief Executive Officer, ITSMA
vice president Bob Johnson says the results reflect a common problem--too many employees feel they should have veto rights over new service initiatives.
About the ITSMA
is the IT Services Marketing Association.
More information on the awards and ITSMA
is available at www.
Patni Computer Systems (BSE: PATNI COMPUT, NSE: PATNI, NYSE: PTI), a leading global IT and BPO services provider, today announced that ITSMA
, the leading marketing association for technology, communications and professional services providers, has honored Patni with the 2008 "Marketing Excellence Award.
Recently TCS had won the ITSMA
Diamond award for Global Marketing and Communications excellence.
In fact, marketing analyst firm ITSMA
reports that collateral is the largest single component of marketing communications budgets.
recognized Infosys for its success in shifting its perception from being a provider of offshoring services to that of a partner that helps companies reshape their businesses in a flattening world.