ITSMA

AcronymDefinition
ITSMAInformation Technology Services Marketing Association
ITSMAInteractive Technology, Software and Media Association (India)
ITSMAInter-City Transportation Systems Management Authority
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ITSMA is a leading marketing association for technology, communications, and professional services providers.
Neil Blakesley, vice president marketing, BT Global Services said: EoACA[pounds sterling]Winning the ITSMA Diamond Marketing Excellence Award is an honor, and weEoACAOre thrilled with this recognition.
In October 2003, they were awarded the Diamond award from the ITSMA for global best practices in marketing measurement.
The ITSMA study will query decision-makers at Fortune 1,000 enterprises to measure the impact of service marketing initiatives of leading original equipment manufacturers, system integrators, value-added resellers, and professional services firms.
Robert Johnson, vice president of advisory services, ITSMA, One Militia Dr.
ITSMA vice president Bob Johnson says the results reflect a common problem--too many employees feel they should have veto rights over new service initiatives.
8220;The “A's” are twice as likely to be working directly with the CEO and CFO, and 50 percent more likely to understand what these senior executives care about,” stated Julie Schwartz, senior vice president of research and thought leadership at ITSMA.
The award was presented at the 15th Annual ITSMA Annual Marketing Conference.
Global Marketing Leadership Organization ITSMA Honors Patni with
ITSMA recognized Infosys for its success in shifting its perception from being a provider of offshoring services to that of a partner that helps companies reshape their businesses in a flattening world.
During his tenure, the Siebel marketing team received numerous awards, including IDC's Best Practices and the ITSMA Marketing Excellence Award for Marketing Accountability.
While more and more companies that sell to consumers are using online communities as part of their marketing strategies, CDW is among the leaders in using them to engage business customers," said ITSMA President and CEO Dave Munn.