Results confirmed that responding firms represent all pMDI and nearly all (>95%) UF resin sold to the North American IWCP industry in 2007.
This difference in competitive strategy may be a reflection of the increasing pressure to lower formaldehyde emissions from IWCP products.
Participants rated their perceptions of the overall importance of 19 product and service attributes to their IWCP customers on a 5-point interval scale from 1 = not at all important, to 3 = neither important nor unimportant, to 5 = extremely important (Table 3).
IWCP resin manufacturers perceived superior customer service as most important to their customers, since four of the top five ranked attributes are service oriented (Table 3).
PMDI suppliers perceived low cost as more important to IWCP customers than UF suppliers (Table 3).
UF suppliers also perceived support customer's new product development at vendor's R&D facility as more important than pMDI suppliers, supporting the notion that UF suppliers need to be engaged with their IWCP customers while developing new low-emitting products.
To determine the importance of formaldehyde emissions relative to other green resin attributes, participants rated their perceptions of the importance of five environmental/ green attributes to their IWCP customers (Table 3).
By resin type, pMDI suppliers perceived the importance of low energy requirements for panel pressing as important (midpoint of 3 not included in 95% CI), whereas at least some UF participants may not view this attribute as important to their IWCP customers (Table 3).
In an open-ended question, participants were asked, "How would you personally define green as it relates to IWCP resins?
Participants then answered, "What are the three most important resin product and/or service attributes (in your opinion) to your IWCP customers for green interior wood composite panel resins?
CARB) was the most important driver for green programs, followed by IWCP customer demand (Fig.
These results indicate that all IWCP resin suppliers are concerned with green resin market development in the future, but UF suppliers are more concerned today.