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IAB |
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NEW YORK -- The Interactive Advertising Bureau (IAB) today announced the release of two important industry milestones: 1) The final guidelines for ad impression measurement in Rich Internet Application (RIA) environments and 2) The "Game Advertising Platform Status Report", the first in a series of papers focused on the current state of emerging and existing platforms within the Interactive Advertising industry. NEW YORK -- The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today released the IAB Internet Advertising Revenue Report covering the second quarter and the first six months of 2007. Greg Stuart, Advisory Board Member: Stuart is Co-Author of What Sticks and former CEO of the Interactive Advertising Bureau (IAB), the interactive advertising industry groups comprised of AOL, CNET, Google, MSN, Disney, Yahoo |
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