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IEMA |
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The Entertainment Merchants Association (EMA) was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA). A new Federal Trade Commission (FTC) Undercover Mystery Shopper survey released today shows dramatic improvement in retail enforcement of computer and video game ratings over the past five years, a result applauded by the Interactive Entertainment Merchants Association (IEMA), the trade group that represents the $10 billion computer and video game industry's leading retailers. They will also be offered to suppliers for use in their products and to other entertainment trade associations such as the National Association of Theatre Owners, the National Association of Recording Merchandisers, and the Interactive Entertainment Merchants Association. |
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