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In fact, Sapp's spot from August of 2003 ranked as the "most remembered" ad of the period, according to research conducted by Intermedia Advertising Group and published in Ad Age. television spot took top honors for "likability" in a national biweekly ranking of TV ad performance by Intermedia Advertising Group ( IAG, Intermedia Advertising Group, is the first company to offer daily syndicated information about the performance of television ads within network programming. |
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