Combining our distribution and content with Relativity s will strengthen the already formidable platforms of both our companies, added JSBC
president Bu Yu.
This partnership will allow JSBC and Relativity to collaborate across the full range of content from film and television, to sports and music, and we are excited about the possibilities it creates.
Proceeds from the SeedShine Capital and JSBC investments will be used to support Relativity's core business strategy, which is focused on three key growth areas:
JSBC incorporates 14 television channels, including 2 satellite television channels (Jiangsu Satellite Channel and International Channel), 7 terrestrial television channels (City Channel, Variety Show Channel, Film and TV Channel, Public Channel, Channel Win, Children's Channel and Business Channel), 4 digital pay TV channels (Fashion Channel, Kid's Education Channel, English Education Channel and Fortune Channel) as well as a mobile TV channel (Jiangsu Mobile TV).
The partnership with JSBC will further strengthen the robust foundation we have built in China.
By collaborating with JSBC, we will deepen our relationship with the Chinese media and entertainment industry and provide a world-class platform from which to co-develop Chinese and international film, television, and sports content with one of the preeminent media companies in China.
Bu Yu, President of JSBC, said, JSBC is delighted to make this investment into Relativity, one of the world s most disruptive and fastest growing media companies.
The partnership with JSBC
we announced today will further strengthen the robust foundation we have built in China," said Ryan Kavanaugh, CEO of Relativity.
We are converting all of our cabling to SDI throughout the facility, and that brings with it a need for fast conversions around the entire facility, said Wang Liang, engineer of the Television Technology Department, JSBC, who is in charge of the project.
All the switching is managed by the ATEM s free control software, and the built in multi view lets the JSBC operator see all sources simultaneously via one HDMI monitor.
As one of the first Chinese broadcasters to offer simultaneous HD and SD broadcasting, JSBC uses one of the Teranex 2D Processors to downconvert the ATEM s HD SDI output before it s sent to the control room.