We're extremely pleased to be expanding and enhancing TeleFutura's presence in this rapidly growing market," said Diego Ruiz, KFTL General Manager and General Manager of Sacramento Univision station KUVS
We have ultimate confidence in his ability to lead KUVS
to even more important successes in the marketplace and in the community," said Javier Saralegui, President, Univision Online.
DIRECTV is expanding the Sacramento local channel package to include KVIE (PBS), KUVS
(Univision), KMAX (UPN) and KQCA (WB), at no additional charge.
The new network, which will be led by Jorge Delgado, the former General Manager of Univision station, KUVS
, will counter-program traditional Spanish-language television schedules in order to reach Hispanic viewers seeking an alternative choice.
Most recently, Morley was the Local Sales Manager at Univision owned and operated station KUVS
in Sacramento, where she lead a team of nine local executives to sales success in the fourteenth largest Hispanic market, doubling the station's local revenue in its first two years.
Estrada was asked to help launch and reposition KUVS
, Univision's newest O&O in Sacramento, Calif.