LAMACLatin American Multichannel Advertising Council
LAMACLight Aircraft Manufacturers Association of Canada (trade group)
LAMACLand Acquisition and Management Advisory Council (Florida)
References in periodicals archive ?
And it's here where LAMAC scored some early points by demonstrating that pay TV's penetration--the percentage of households that have it--had been signficantly underestimated.
Instead of the 16 percent reported by IBOPE, a Brazil-based surveyor of Latin American viewing habits, the true figure as revealed by LAMAC this year is 23 percent.
Which is why LAMAC and the industry use terms like "pay TV" or multichannel instead of the too-narrow "cable.