Mike Hannan of LPC, Michael Collins of LPSO and John Benjamin of Xchanging are appointed executive directors.
The company plans to keep the existing operations of LPSO in Chatham and LPC in Folkestone and all employees will transfer to Ins-sure.
Chief executive of Ins-sure and Xchanging David Andrews said: "Bringing LPC and LPSO together is a great achievement.
Explaining why the London market needed to merge its processing capabilities, Tony Medniuk, deputy chairman of the IUA and chairman of LPC said: "This is about much more than just improving and harmonizing the existing functions of the LPC and LPSO, though that alone will bring our members substantial business benefits.
In addition, EA is set to launch a new virtual pet collection program within LPSO.
Landing on retail shelves this month, the LPSO Dancing Dog and the LPSO Starter Pack toys further integrate the two play styles and enable girls to collect their favorite LITTLEST PET SHOP pets, connect online with friends, play games, and embark on fun adventures.
The LPSO Dancing Dog is an interactive pet that plugs into the computer or an MP3 player and boogies to the music on girls' digital playlists.
Also on retail shelves this month will be the LPSO Starter Pack, which will allow girls to collect toy versions of their beloved LPSO.
Whether listening to music, spending time on the Internet or just hanging out, these latest LPSO offerings have been designed to allow girls to have their LITTLEST PET SHOP pets tag along right beside them.
Adding to the fun and excitement of Hasbro's new LPSO toys, EA will roll out major enhancements in LPSO.
With collection as a main pillar of gameplay within LPSO.