LotRO

AcronymDefinition
LotROLord of the Rings Online
References in periodicals archive ?
Launching this fall across North America and Europe, with Codemasters operating the game free-to-play in Europe, LOTRO will introduce Turbine's innovative new pricing model that allows players to download the game and play for free, purchase expansions, quest packs, items, and account services a la carte from the new LOTRO Store, or join the VIP program to get unlimited access to all of the game's content for one low price.
Interactive Entertainment is bringing quality games based on The Lord of the Rings to multiple platforms, and the franchise's expansive adventure story lends itself perfectly for LOTRO free-to-play, giving a wide range of players the opportunity to experience the game," said Jeff Junge, Senior Vice President Online Games and Digital Games Platforms, Warner Bros.
We also are excited to hear that Turbine, the developer of LOTRO, was acquired by Time Warner, a leader in the publishing and entertainment industry, and look forward to our partnership with them as we continue our progress towards the commercial launch of LOTRO.
While we are disappointed with the delays for the commercial launch of LOTRO, we believe it is important that the game be fully tested for optimal technical performance, so it is now scheduled for later this year.
The company is looking to maximize its strategic alternatives in the first half of 2010, based on the launch of LOTRO, and leveraging its existing games portfolio, as well as its strong pipeline of upcoming local games.
Third quarter revenue declined as a result of dedicating our focus and resources to the launch of LOTRO and on RU Online planned in the fourth quarter," said Mr.
We are delighted to announce government approvals of LOTRO by key Chinese government authorities," said Jingqing Sun, chief operating officer of CDC Games.
We also believe that the value proposition of LOTRO, which incorporates our pricing strategy, is expected to help us increase our market share from other games in light of the current competitive environment.
Furthermore, we are looking forward to launching LOTRO by the end of the third quarter, which we believe is an ideal time based on the market opportunities currently for a game of this genre and the exciting features which we expect should be well received by gamers," Yip said.
With CDC Games' proven expertise and extensive distribution channels and deployment infrastructure, we are very excited about the prospects for LOTRO in one of the world's largest markets for online games.
In addition to LOTRO, other games planned for launch in China include: Dragonsky, Stone Age 2, ChaosGem, Come on Baby, Gemfighter and Red Blood.
The New York Times proclaimed LOTRO as "a major achievement of interactive storytelling, the first game truly worthy of the 'Lord of the Rings' franchise and a must-play for just about anyone with an interest in Tolkien or the future of online entertainment.