M-KMorrison-Knudsen Company, Inc.
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Encouraged by the success of the gadget menu, M-K may be applying the approach to another hodgepodge section: hardware.
M-K began exploiting the Dollar Days-type non-foods promotional breakthrough even before Bonanza.
Dangling massive purchase orders in front of suppliers, M-K buyers for Bonanza have been able to negotiate the very best deals, said Dick Holbrook, marketing vice president.
When co-op ad allowances are available, M-K pays the retailer upon proof of performance and then applies to the manufacturer for reimbursement.