The MASB follows this statement in its requirements for the preparation of financial statements.
The MASB, in the proposed conceptual framework, states that it is necessary to determine the relevance of each business transaction or event to one specific accounting period because of the need to divide continuing operations into arbitrary time periods.
GAAP and MASB standards with respect to accounting assumptions.
A departure from the application of the historical cost principle is observed in MASB Standard 15, "Property, Plant and Equipment", whereby the standard allows revaluation of fixed assets, which is allowed by the U.
The MASB framework requires that expenses be recognized in the income statement on the basis of a direct association between the cost incurred and the earning of specific items of income.
Paragraph 6 of the MASB-proposed conceptual framework requires all financial statements to be prepared in accordance with approved accounting standards issued or adopted by MASB.
However, when total contract cost is expected to exceed total contract revenue, the expected loss should be recognized immediately (paragraph 40, MASB Standard 7).
The role of MASB is setting the standards for evaluating marketing measures as they relate to financial outcomes, in a manner that insures credibility, validity, transparency and understanding," commented James Gregory, Chief Executive Officer at CoreBrand.
Tying marketing metrics to financial performance in a reliably predictable, transparent manner is the critical, heretofore 'missing link' between the marketing and financial communities," said Meg Blair, President of MASB, which devised a rigorous process of "validation" - MMAP (Marketing Metrics Audit Protocol) - to assess and compare marketing measurement models.
CoreBrand was the first brand measurement firm to submit its measures for the MASB audit, which required almost a year to complete.
It explains an aspect of future cash flow that published studies are clearly missing," said Leigh McAllister, Professor of Marketing at the McCombs School of Business, University of Texas, Austin, also a charter member of MASB.